In this project, I created a promotional campaign for the store I had previously designed – Quirk. The assignment was to drive business to your store while also benefitting a charity. My event was “drinks/dresses/dogs” – the concept was that my store (a small boutique in a downtown location which would usually close fairly early) would stay open late for a cocktail and shopping party. Half of all proceeds from that evening would benefit a local animal shelter. In the largest display case, I implemented a display to promote the event. The marketing for this event also included local print ads, flyers, and a timeline of posts for Facebook and Twitter. In the second and third display cases (which are smaller) I implemented holiday-themed displays to drive business.